Our Clients’ Success Is Our Passion
For over 25 years, we’ve been the secret weapon behind some of the world’s most successful brands.
We don’t just run campaigns—we engineer success. Our team of experts leverages data-driven insights and innovative strategies to optimize your advertising investments. Every strategy we craft is designed to boost brand visibility, drive consumer engagement, and accelerate results. Your success fuels our passion.
Our guiding principles
With integrity as our foundation, collaboration as our fuel, and passion in our execution, we break barriers to deliver transformative solutions—resulting in a partnership experience that is second to none.
Proudly Recognized
Icon Media Direct Awards
Top Advertising Agency
Los Angeles Business Journal
MAXI Award for Nonprofit Acquisition / Prospecting Category for AARP
Direct Marketing Association of Washington (DMAW)
Largest Advertising Agency
Los Angeles Business Journal
Largest Women-Owned Businesses
San Fernando Valley Business Journal
Best App Marketing Company
Digital.com
Top Marketing Attribution Solution Provider
MarTech
LA Green Biz Certification
LAGPB
California Green Business Certification
LAGP
Silver Awards of Distinction,
Won 2 Communicator Awards
in Magazine Ad Category
Academy of Interactive & Visual Arts
20 Most Inspiring Women Leaders
Top 20 Dynamic CEOS in the United States
Direct Response Hall of Fame
Direct Response Marketing Alliance at Response Expo (featured in Response Magazine)
Cynopsis’ Top Women in Digital ‘Entrepreneur’ Award
Cynopsis
Entrepeneur Award
The World Network
CEO of the Year: SFVBJ Women in Business Awards
San Fernando Valley Business Journal
Member of the Year
Direct Response Marketing Alliance
Leadership Team

Nancy Lazkani
Founder & CEO

Jeff Lazkani
Managing Partner

Minnie Dimesa
EVP, Advanced Media & Marketing

Jeff Bailes
EVP, Client Services

Manisha Sabnani
SVP, Finance

JP Pereira
SVP, Marketing Science

Stacy Karabuykov
VP, Media Strategy & Planning

Li Liu
VP, Data Intelligence

Davis Mendoza
VP, Technology Operations

Niko Nikoyan
VP, Traffic Operations
Life at Icon Media Direct: Where Smart Meets Heart
At Icon Media Direct, we bring out the best in everyone—combining sharp thinking with genuine heart. Our culture thrives on trust, collaboration, and respect, creating an environment where talent flourishes, relationships deepen, and success is shared.
















We’re Looking for Game Changers
We’re always looking for curious, motivated, and passionate individuals. Sound like you? If so, we’d love to learn more about you. Apply to one of our open positions.
Client Services
Data Intelligence