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  How to Choose the Right TV Media Agency

  With so many different types of agencies and options for buying media,...

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  Committee Corner: Programmatic, Problematic?

  [As published in the DRMA Voice, a publication for the Alliance for...

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  It’s a Bird… It’s a Brand… It’s Brand Response!

  (As published in the DRMA Voice, a publication for the Alliance for...

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  Icon Media Direct’s Jeff Lazkani Offers a Micro and Macro Viewpoint on Attribution

  (As published in the DRMA Voice, a publication for the Alliance for...

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  Icon Media Direct Makes a Splash at Silicon Beach Fest 2016

  Nancy Lazkani moderates panel on How Television fits into the Digital Conversation...

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  Demosuasion®: Demonstration & Persuasion in Direct Response

  One of the most powerful tools in any sale is the power...

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  An Icon Built for the Future

  (As published in the May 2012 issue of Response Magazine) Not many...

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  The Evolution of the Consumer: How Emerging Technology Affects Consumer Response

  (As published in the December 2011 issue of Response Magazine) Today’s consumers...

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  Passion About the ROI Advertising Model

  Icon Media Direct is Dedicated to the Discipline, Especially Its Clients (As...

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  Safely Navigate through Obstacles in Direct Response: Taking Calculated Risks

  (As published in the May 2010 issue of Response Magazine) It’s a...

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  Direct Response Builds Brands

  (As published in the August 2009 issue of Response Magazine) From the...

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  Getting Reaction: Icon Media Direct’s Direct Response Marketing gives Call to Action for Consumers

  (As published in May 25, 2009 edition of Entrepreneur Magazine) Nancy Lazkani...

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