Services
Icon Media Direct specializes in Direct Response media planning and media buying for short-form TV, long-form TV, Hispanic, regional and national print publications. Our campaign management includes media research, ROI analysis/optimization, brand and DR blending, Unique Selling Proposition (USP)and offer development, share of voice analysis, commercial and ad trafficking and custom reporting. Icon Media Direct also offers Public Relations services via traditional media relations, media tours, celebrity gifting events and grassroots marketing campaigns. Give us a call to see how we can help your company succeed!
   
Media Planning
  • TV
  • Print
  • Online

  • Media Buying
  • Direct Response TV (:10 seconds to 5 minutes)
  • Direct Response Infomercials (28:30)
  • Print (Regional and National Publications)
  • Hispanic (Local and national TV and print)

  • Online Media
  • Facilitate Online CPA acquisition
  • Organic Search Engine Optimization (SEO)  through PR
  • Online/Print added value programs
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  • Media Research
  • ROI Analysis/Optimization
  • Brand and Direct Response Blending
  • Unique Selling Proposition (USP) and Offer  Development

  • Share of Voice Analysis (competitive)
  • Qualitative/Quantitative Research (consumer)
  • Commercial and Ad Trafficking
  • Custom Reporting